Every campaign, video, social post, app interaction and customer experience is another chance to build recognition. If the music, voice and sound change every time, those moments may work individually without ever adding up to something recognisably you.
The Sonic Opportunity Gap is a free 3–5 minute diagnostic that shows you where sound could be working harder for your brand — and where the biggest opportunities are being left on the table.
That gap is the opportunity.
The assessment looks at the size of your sonic opportunity, how consistently you are already using sound, and where the biggest gaps appear across your brand.
Commercial composer and sonic-branding specialist, with music created for brands including Toyota, McDonald’s, Mercedes-AMG and Samsung.
Each Opportunity Level combines how much sound-bearing opportunity exists in that area with how inconsistently sound is currently handled. It is a four-level diagnostic scale — Low, Moderate, High or Very High — rather than a percentage.
Download a branded PDF with your scores, Sonic Gap Map, recommended next move, and the complete question-by-question diagnosis.