Sonic Branding
Sonic logos, mnemonics and sound palettes for brands that want to be remembered.
Most brands sound inconsistent
Brands spend serious time on how they look — logos, colours, typefaces, animations — but sound is often left until the last minute.
So the launch film has one musical world, the social videos have another, the app sounds are generic, and the next campaign starts from zero again.
Sonic branding gives those moments a shared musical logic.
Why sound matters: the evidence
Sonic cues punch above their weight
In Ipsos’s The Power of You meta-analysis of over 2,000 video ads, sonic brand cues were the highest-performing brand asset type for branded attention — despite audio assets appearing in only 8% of the ads analysed.
Source: Ipsos, The Power of You
Why this matters
Most brands are still far more deliberate about how they look than how they sound. That gap is the opportunity.
What I Create
Sonic logos & mnemonics
Short, memorable musical signatures that help a brand become recognisable in a few seconds.
Brand sound palettes
A set of musical ingredients — tone, instrumentation, tempo, texture and mood — that gives your brand a consistent sonic world.
UX / app sound design
Notifications, confirmations, errors and product moments designed to feel useful, human and recognisably yours.
Campaign music systems
Music built to stretch across launch films, cutdowns, social edits and repeatable content without starting from zero every time.
How I Work
Sonic branding starts with understanding the brand, the audience and the moments where sound can do useful work. From there, I translate broad brand language into practical musical decisions: tone, instrumentation, rhythm, texture, energy and recall.
1. Listen
We look at the brand, the category, existing music and the places sound already appears.
2. Define
We agree on the sonic territory: what the brand should feel like, and what it should avoid.
3. Create
I develop sonic routes, music ideas, mnemonics or sound palettes.
4. Refine & deliver
Selected routes are refined and delivered as usable assets for the agreed touchpoints.
Brands I’ve Made Music For
My background is in original music for commercials and brand films. Sonic branding builds on that experience: making music and sound more consistent, memorable and useful across brand touchpoints.
Let's talk about how your brand sounds
Send me a campaign, product problem, brand challenge or rough idea, and I’ll help identify where sound could work harder.